Killer Apps Your Web Site Needs
Now
EDITOR'S NOTES:
How to make the most of the information we provide you:
Each week when you receive your new issue of the whatUseek Weekly, take a moment to scan the table of contents. The information you skip over may be the crucial information you need to pass your competitors. So invest the 15 seconds each week to scan the table of contents - and it could pay off BIG!
Don't have time to read the whatUseek Weekly now? Print it now, and read it later when you're having lunch, or in between appointments, or sitting in a taxi, limo or subway.
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whatUseek Weekly Contents
1) Article: Two Killer Apps Your Web Site Needs Now
2) Contest: Enter To Win - Your Ad In 3 Issues ($119 Value!)
3) Weekly Marketplace: Exceptional Products and Services
4) Article: Internet Marketing Expert Can't Give Away $100 Bills
If you have an informative article that you would like us to feature, please email your article to editor@whatuseek.com. If we use your article, a link to your web site will be featured as well.
1) Two Killer Apps Your Website Needs Now
KILLER APPLICATION #1: intraSearch
http://intra.whatUseek.com/?synd=weekly&chan=12
How many times have you visited a web site only to be frustrated because you could not find what you were looking for? Did you stick around and keep on looking, or did you go to a different web site and make the purchase elsewhere? Remember, that your visitors are only a click away from your competition. If they cannot find what they are looking for on your web site, they will go elsewhere.
Is your site search enabled so your customers can easily find what they are looking for on your web site? Considering the time, effort, and money that was invested to bring visitors to your web site, you need this FREE KILLER APP, intraSearch, to make sure your visitors can easily find what they are looking for on your web site.
go to http://intra.whatUseek.com/?synd=weekly&chan=12
Setting up intraSearch on your site takes about 3 minutes. Insert 4 lines of code on to your web pages, and your site will have intraSearch.
You can customize the intraSearch results pages to match the current look and feel of your site, and you will be able to view the following stats:
* number of visitors that performed an intraSearch on your site
* what the top keywords that people were searching for on your site
* what queries provided no results
* visitor stats and much more
With over 400,000 registered web sites utilizing the whatUseek intraSearch technology, whatUseek is the true leader in providing site search.
KILLER APPLICATION #2: HUMAN CLICK
http://www.HumanClick.com/free/download1
Have you ever visited a web site and had a question about the products or services offered on the site? Even though the contact information for that company is on every page, did you actually take the time to make the phone call or write email to that company? Chances are the same scenario is happening on your web site right now. People have questions, but they are not taking the time to call you or send you an email.
HUMAN CLICK solves this problem by allowing you to see and talk with all of your visitors to your web site - for free. By implementing HUMAN CLICK on every page of your site, you can track which pages the visitors viewed, how long they viewed each page, and know which page they are currently on.
If your potential customer has any questions, they can click the HUMAN CLICK button, and if you are online, you can chat with your customers in real time. If you are offline and they click the HUMAN CLICK button, they can send you an email delivered directly to your email address.
The coolest feature is you can initiate a chat with the visitor of your choice. Just click the initiate chat button, and an icon will float across your visitor's monitor that says, "Hello. Pardon me, Need Help? Click to chat!"
Imagine the possibilities here! You know what pages the visitor has viewed on your site, what page they are currently viewing, and how long they have been on your site. From a marketing standpoint, you will know if the visitor is a hot lead that is seriously browsing your site. With HUMAN CLICK you will now have the opportunity to move in and close the sale.
From a customer service standpoint, offering your clients live customer service and support will result in a high rate of customer satisfaction.
BOTTOM LINE:
Both of the free KILLER APPS mentioned in this article take only a few minutes to set up and are worth putting on your web site. Give them a try and stay ahead of your competition.
IntraSearch (free search for your site)
http://intra.whatUseek.com/?synd=weekly&chan=12
HUMAN CLICK (free live customer service/support chat for your site) http://www.HumanClick.com/free/download1
Do you have a KILLER APP that you think we should feature in an upcoming issue? Let us know about it by sending an email to editor@whatuseek.com and put "KILLER APP REVIEW" in the subject.
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*________ A word from our sponsor - end ________*
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2) CONTEST: Find the ad that is listed twice in the WEEKLY MARKETPLACE section and email a copy of that ad to contest@whatUseek.com (this is your entry). If we pick your entry, you will receive a 3 issue classified ad package for FREE (a $119 value!). Winners picked each week, so send in your entry today!
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3) WEEKLY MARKETPLACE
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SUPERHOST - SUPER WEB HOSTING SOLUTION FOR YOUR BUSINESS
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Multiple domain hosting on your virtual server
Excellent customer service
VISIT NOW: http://superhost.com
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Add a professional-level search engine to you web site in five minutes or less. whatUseek intraSearch site search engine is FREE! Know who your web site visitors are and what they're looking for. Customize the look, feel and search results of you site's search engine.
VISIT NOW: http://intra.whatUseek.com/?synd=weekly&chan=12m
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YOUR CLASSIFIED AD HERE!
Affordable advertising for your business!
Increase traffic!
Your ad sent to 40,000 subscribers for only $44
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SUPERHOST - SUPER WEB HOSTING SOLUTION FOR YOUR BUSINESS
No bandwidth limits
Multiple domain hosting on your virtual server
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The whatUseek Weekly Ad Rates:
Run your classified ad in one issue of The whatUseek Weekly Ezine. If you are on a limited budget and need a quick boost in sales, this is the right package for you!
1 issue - US $ 44.00
3 issues - US $ 119.00
6 issues - US $ 220.00
TOP SPONSOR POSITION
1 issue - US $ 303.00
SECOND SPONSOR POSITION
1 issue - US $ 220.00
VISIT NOW: http://weekly.whatuseek.com/buyad.shtml today to reserve a space for your classified ad today! Direct questions to
buyad@whatuseek.com.
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4) INTERNET MARKETING EXPERT CAN'T GIVE AWAY $100 BILLS
by Mike Enlow
Yes, the above statement is a true story. Most importantly to you is, *the fact* we couldn't even give away $100 bills on the Internet. This incredible experiment reveals why most don't make money online and what you can do RIGHT NOW to change that and start profiting immediately.
Here's what happened we created a web site making a legitimate offer to give away free money, promoted it through search engines and newsgroups. We left the web site up for several months - but not a single person took us up on it.
(This story does have a happy ending though - keep reading to find out!)
What does this mean to you and your online business? If you are selling anything less attractive than free hundred dollar bills (and that's most everybody, by the way) then it is *critical* that you keep reading to learn the very big problems you face in order to make money online.
Most People Don't Understand Just Exactly How Hard It Is To Make Money On The Internet - Or How Easy It Can Be IF You Do Everything Exactly Right
As very successful technology marketing consultants, we've taken people who hadn't earned a penny online and got them started making money immediately. And, we've worked with people who were already making good money and literally exploded their profits with our special methods and techniques.
But, unfortunately, the plain truth is it's hard to sell ANYTHING On The Internet! And, if you don't mind me being blunt, I'm going to tell you the main reason why more people aren't buying from you
They Don't Believe One Darned Word You Say! Literally. They're sick of being lied to and being misled. They're tired of outrageous offers, unsolicited email, products that don't work as advertised, and people who hide behind fake names and fake email addresses.
And, Here's The Problem. Even if you are selling the greatest, most effective, amazing product or service in the history of the world (even free $100 bills), I GUARANTEE you that whatever you are doing to establish your credibility right now isn't enough.
You've got to BEND OVER BACKWARDS to prove that you and your offer are legitimate and believable, and it's likely that you're not doing even half of what you should do to maximize your sales. (Which is good news for you, because after reading this article you should be able to *instantly* increase the profitability of your website or online business. -)
Let me repeat that, because this is one of the most important things about selling on the Internet that almost everybody is missing. You've Got To Bend Over Backwards To Prove That *YOU* And Your Offer Are Legitimate.
You can blab on for hours about how great your product or service is, but without spending time establishing how trustworthy and legitimate YOU are, you won't make the sale. Let's take our attempt to sell $100 bills as an example. I'm going to dissect our ad and tell you everything that was wrong with it. Are you making any of these mistakes?
Here's the ad we ran on a Freeyellow free web site)
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I'LL SEND YOU A $100 FOR FREE!!!! You just pay the cost of $10.95 to have it mailed to you by overnight delivery!! My supplies of these $100 bills are limited if I run out your order will not be processed so act now!!!!! Act now to get $100 (U.S. Currency) by overnight delivery!!!!!! WHERE ELSE CAN YOU GET $100 FREE?
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Would you take a free $100 bill if you read that ad?
First off, let me ask you a question if you knew for a fact that the above offer was legitimate and true in every way ... how many $100 bills would you buy? (Dumb question, right?) Then why didn't people try to buy thousands of them? There's only one reason the ad did not have credibility. And even though this example is on the "outside edge," the same problem exists in virtually every ad on the net. I'm here to tell you that no matter how good you think you've established your credibility in your current sales letter, you can do more - and doing so will put your sales through the roof!
OK, what's wrong with the ad we ran?
1) Too many exclamation points. Makes it sound "hypish" and destroys credibility - without credibility, no sale.
2) We don't identify ourselves in the ad. That's a terrible mistake, and I don't just mean our company name ... Any scam artist can register a fictitious business name, and they're easy to hide behind. Without a clear identity behind the offer - to defray any fears your prospects may have - even the best offer with a triple your money back guarantee means nothing ... you won't get the sale.
You should always have a "clear identity." You should have a phone number, address, and whenever possible a fax number. NEVER use free email addresses. Those who are out to scam you and run *almost always* use throw away email addresses - free email addresses. At least with a legitimate ISP email account, the customer has some feeling you can be found if you turn out to be one of the "bad eggs" - a scam artist.
3) Need to give credentials. I should have established that I'm an expert in my field, should have listed famous and successful clients I've worked with ... you get the point. You must do everything you can to show your credentials, because that helps to build credibility.
4) Need testimonials. I should have listed happy customers of ours and happy people who had previous order $100 bills, using FULL names whenever possible, not initials. Testimonials are a great way to gain credibility. Even the weakest of testimonials can make a dramatic difference in your sales. HARVEST those like the golden nuggets they are. When a customer writes you saying nice things, *always* write back and ask, "Can I quote you on that?" You'll be surprised how many say, "No problem" and this alone can make such a difference in your success you won't believe it until you've tried it.
5) Give full contact info like our business address and phone number to establish that we're "real people." There are many services where for a few dollars a month you can get a "one number for everything" services, taking both voice mail messages and faxes and forwarding them to you via email.
6) Here's a very important one we need to explain WHY WE ARE DOING THIS. Lots of people miss this point. If I explain that we're giving away $100 bills as an experiment, or because I'm a wealthy philanthropist, etc., people understand what's going on, and there's a better chance they'll believe me.
I hope these tips have been of use to you. If you put these concepts into action in your online marketing, you should easily be able to increase your sales.
P.S. -Once we applied the credibility tactics I just listed, we "sold" a $100 bill to the very first person that we contacted.
Yes, they *do* make a difference!!
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About the author:
Mike Enlow is founder of the "Masters of Marketing Inner Circle," and specializes in unusual and low-risk methods for increasing your business, both offline and on. To get his free "Instant Cash Flow System" that earned him $37,000 in two weeks, go to:
http://www.enlowcircle.com/go/localhost
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The whatUseek Weekly Ad Rates:
Run your classified ad in one issue of The whatUseek Weekly Ezine. If you are on a limited budget and need a quick boost in sales, this is the right package for you!
1 issue - US $ 44.00
3 issues - US $ 119.00
6 issues - US $ 220.00
TOP SPONSOR POSITION
1 issue - US $ 303.00
SECOND SPONSOR POSITION
1 issue - US $ 220.00
VISIT NOW: http://weekly.whatuseek.com/buyad.shtml today to reserve a space for your classified ad today! Direct questions to
buyad@whatuseek.com
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Published weekly by subscription only.
Read by intelligent web marketers.
If you have an informative article that you would like to share, please email your article to editor@whatuseek.com . If we use your article, you will get great exposure and a link to your site.
Have a great week!
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