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Will You Increase Your Internet Sales? 
 
whatUseek Weekly Contents
 
1) Article: Increase Internet Sales With Free Trials
2) Contest: Enter To Win - Your Ad In 3 Issues ($119 Value!)
3) Weekly Marketplace: Exceptional Products and Services
4) Article: Slash Your Holiday Shopping Time
5) Article: Can Your Voice Survive the Holidays?
 
If you have an informative article that you would like us to feature, please email your article to editor@whatuseek.com. If we use your article, a link to your web site will be featured as well.
  
  
1) INCREASE INTERNET SALES WITH FREE TRIALS
By Shelley Lowery
 
If you're selling a product or service on the Internet, one of the best ways to increase your sales is by offering a free trial, also know as a teaser, demo or limited version. By enabling your potential customers to review your product and providing them with an easy ordering process, you can increase your sales immensely. 
 
Free trials are not exclusive to software programs. There are many ways you can offer a free trial no matter what product or service you're offering. For example, if you've written a book, consider offering it in an electronic version; better know as an eBook. You can include your entire book within the eBook and choose to lock out certain chapters.
 
In order for your potential customer to gain access to these chapters they will be required to purchase the full version. You can include an order form and instantly take orders, right through your free trial Ebook. When you receive an order, you simply send your customer a predefined user ID and password that you set up when you create it. 
 
A good program to assist you in creating an Ebook is WebCompiler. http://www.webcompiler.com/ 
 
This program will compress your HTML documents into a self-contained "executable" file. This HTML may be a web site you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution. This .exe file is a completely freestanding program and requires no installation. When clicked on, the program instantly opens your book on your client's desktop. In addition, WebCompiler will enable you to lock out certain pages of your Ebook or an entire directory.
 
The key to using a free trial version is to offer your product for download from your web site and allow it to be freely distributed. Provide some valuable free information, but save your most important information for the unlocked version. Make your locked chapters sound very intriguing and create curiosity. Tell your potential customers what they will receive by purchasing the full version, provide a complete list of all the benefits, and provide them with an easy ordering process.
 
To further increase your sales, provide your potential customers with instant gratification. You can completely automate your entire ordering process simply by using a CGI script. There are scripts on-line that will allow you to make your product available for download, take the customers order, approve it right on-line, send your customer a password and send you a confirmation of the order, all completely automatic.
 
- SuperScripts - http://www.superscripts.com/
- CGI Resource Index - http://cgi.resourceindex.com/
 
After you've created your product, consider setting up an affiliate program for massive distribution. There are many affiliate CGI scripts available to assist you in running your own affiliate program.
 
- The Affiliate Program - http://theaffiliateprogram.com/
- ProTrack - http://www.affiliatesoftware.net/
 
If you're selling a service on the Internet, you can offer your potential customers a free trial as well. For example, if you offer a search engine submission service, you can provide your customers with a limited free submission to the search engines. 
 
To entice your customers to purchase your full service you can, not only submit their site to your full list of search engines, but you can create doorway pages, insure their pages are optimized for the search engines and provide a resubmission service every month for a year. In addition, provide your clients with a free report of each submission process.
 
Prior to doing your customers last submission, contact them and inform them that their submission contract will soon be expiring. Tell them how they can renew their submission process and offer another enticing freebie such as, "If you renew your submission contract before (date) we will also submit your site to over 1000 Free For All Sites."
 
This type of free trial will not only increase your current sales, but it will promote future sales as well. 
 
The possibilities are endless. By offering your potential customers something of value for free, providing instant gratification, and an easy ordering process, you can dramatically increase your sales.
 
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About the author:
Shelley Lowery is the Webmaster of Web-Source.net - A complete resource portal for the Internet entrepreneur. The site assists the entrepreneur in developing a serious Web presence by providing a wealth of free information, resources, tools and content. 
http://www.web-source.net
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4) SLASH YOUR HOLIDAY SHOPPING TIME
Use On-line Gift Certificates For Everyone On Your List, Then Get Back To Work
By J. R. Beach
 
Have you been so busy redesigning your website, submitting to search engines, creating and placing ads and trying to maintain a normal life that you havenít even started shopping for holiday presents for your family, friends and business associates? 
 
Use technology to your advantage and join the throng using the internet for holiday shopping. Why not? You can buy anything you want on the internet. Things you didnít even know existed. But the real chore is finding just the right item for everyone on your list. Kids are easy. Anything Pokemon. But others may offer a greater challenge. Sometimes the simple solution is a gift certificate. That allows them to choose whatever they want. After all, if you could get the holiday shopping finished you could place just a couple more ads, add a page or two to the site
 
Here is directory of sites where you can obtain gift certificates: 
 
At this site you can purchase gift certificates from local and national offline retailers and restaurants. CertifiChecks sends them out by postal mail. You pay $1.95 per shipping address and a processing fee of $ .95 per certificate. 
 
http://www.certifichecks.com 
 
 
 
Dayton, Ohio
 
Flooz calls itself an online gift currency. It's sent by e-mail and accepted as payment at a variety of online stores. Partners include Books.com, Eastern Mountain Sports, Godiva, Mrs. Field's Cookies, Swiss Army Depot, Proflowers.com and Tower Records. 
 
http://www.flooz.com
 
New York, NY
 
This site sells gift certificates from online and offline retailers, restaurants and hotels. The certificates are purchased online, issued in paper format and sent via snail mail. Customers include individuals and businesses. Consumers pay face value of the certificate plus a fee for expedited shipping or special packaging; basic shipping is free. Retailers include Barnes & Noble, Brooks Brothers, Marriott Hotels and Resorts, Saks Fifth Avenue and Sharper Image. 
 
http://www.giftcertificates.com
 
New York, NY
 
giftcertificate.com lets you obtain a gift certificate from 85 different retailers. You choose an amount and add $2.50 per certificate plus shipping.
 
http://www.800giftcertificate.com
 
1-800-Gift Certificate
 
Carlstadt, New Jersey
 
A membership service that features gift certificates, reminder services and a gift registry. A frequent-buyer program allows customers to earn points toward free gift certificates. Basic shipping and handling costs are $2.90 per order, with a 5 percent service charge added to orders of $50 or more. Its interesting list of merchants includes Borders, Eddie Bauer, CompUSA, Laura Ashley, REI, the Sharper Image, Skip Barber Racing School and Spiegel. 
 
http://www.gifttracker.com
 
Los Angeles, California
 
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About the author:
Mr. Beach is a corporate marketing veteran and netrepreneur who has enough of a start on holiday shopping to spend time writing articles to help others. His award-winning site, BUSINESS-OPP.COM, specializes in locating scam-free and guaranteed business opportunities on the internet. To see his recommended opportunities, get free marketing resources, free marketing reports and a free marketing e-zine, visit http://www.business-opp.com/
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5) Can Your Voice Survive the Holidays?
By Carol A. Fleming, Ph.D.
 
The Scene: A holiday gathering with lots of effusive people talking, loud music, traffic/restaurant noise, shrieks and laughter.....
 
The Plot: You are simply trying to make yourself heard over all the above.
 
The Result: you scream your conversation, your throat starts to really hurt, you lose your voice by the end of the evening. You try to whisper and even that hurts. Your vocal folds are swollen, red, sensitive and sore. But, would you like to have a different outcome?
 
Consider this your survival guide for communication in the Holidays (or any other noisy time). I want you to know how to protect yourself from the noise, how to hear other people better and how to make yourself heard more easily. Try out these suggestions at the next Chamber mixer, network gathering, or insane party. Talking is supposed to be a pleasant activity!
 
1. Reduce the Noise Level:
 
Sometimes it only takes a request to get the volume from the sound system lowered. If nobody says anything, it will be assumed that it is OK. So say something.
 
Since people are hard-wired to talk louder than the ambient noise level, the louder the sound surround , the louder you have to talk to be heard. Youíve noticed that you automatically speak in hushed tones in very quiet places, havenít you? This is an unconscious attempt to establish an appropriate signal-to-noise ratio. You are doing the same (but opposite) adjustment when you find yourself yelling at a party, but here you pay a painful price for the extreme effort; vocal fatigue and strain and laryngitis. So the obvious first thing that you can do is to reduce the noise whenever possible. 
 
2. Move away from the Noise.
 
It always amazes me how people are willing to tolerate the discomfort of room noise when they could reduce the assault by taking just a few steps away from the noise source. You can position yourself behind some kind of barrier to the loudspeaker, or you can lead your conversational partner around a corner. It also helps a little if you turn away from the noise source. You notice our ears are built to be maximally functional for sounds that we face. So turn your back to the noise. And, it really helps Ďcatchí your partnerís speech if you are willing to cup your hand behind your ear when they are speaking. Itís surprising how well this technique amplifies their speech.
 
3. Get closer to your conversational partner
 
You may have to get your face within inches of the other persons face in order to understand what theyíre saying and to make yourself heard. You will do this more comfortably if you are secure about breath odor. Sorry, it has to be said. Many people keep a distance, donít speak out when they talk, for fear of offending. This really makes it hard for the person to hear you. And if you keep this Ďclosed mouthí form of speech at the same time that you are forcing your voice to be heard, you will have added physical discomfort to your psychological ill-ease. And people will still have trouble understanding what you just said.
 
4. Keep your speech lively on the face.
 
People speech-read faces far more than they realize. We are experts at deciphering the minute twitches of muscle that shape a speech sound or an emotional expression. You will be doing people a great favor if you consciously articulate your speech with more energy in the face. Repeat the sentence, "Put the front of the tongue in the front of the mouth" and focus your attention on the anterior part of your speech mechanism as you make these particular speech sounds. This is the area Iím talking about. Your speech will be easier to see and hear if you try to place your speaking in this area. (No, I promise that you will not look as funny as you feel.)
 
5. Drink! Water!
 
Actually, the time to load up on water is several hours before the vocal strain begins. Iíll spare you the juicy physiology, but, trust me, it makes your vocal folds much more comfortable and capable of staying that way through an evening. The "hard" stuff (alcohol) is just that, hard on your vocal folds.
 
Let me note that the likelihood of saying smart, appropriate comments intelligibly is not directly related to your alcoholic intake, even though it feels that way. You will not be nearly as witty as you think. But you may be loud,.....very loud indeed.
 
6. Keep it light
 
In noisy circumstances, itís a good idea to try to save the long, meaningful conversations for a more comfortable time. Keep your statements short and simple if you want your conversation to be easily understood. Subtleties and unusual vocabulary will be lost in the hubbub whereas commonalties are more likely to be perceived. Wit takes a drubbing when you have to repeat the line three times. Donít open any topics that do not lend themselves to shouting ("I said sheís a pain in the butt!! Ooops. Sorry.")
 
If you do end up with a persistent hoarse voice and pain in the throat, donít be afraid of having a throat specialist take a look. Just to be on the safe side.
 
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About the author:
Carol A. Fleming, Ph.D.
Communication Consultant - Voice Coach
http://www.speechtraining.com/
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Run your classified ad in one issue of The whatUseek Weekly Ezine. If you are on a limited budget and need a quick boost in sales, this is the right package for you!
 
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6 issues - US $ 220.00
 
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Have a great week! 
 
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