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How Free Give Aways Increase Profits 
 
EDITOR'S NOTES:
 
Take a moment to scan this week's contents. The 10 minutes you take to read this week's issue may be the best investment you will make all week.
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whatUseek Weekly Contents
 
1) Article: How Free Give Aways Increase Profits
2) Contest: Enter To Win - Your Ad In 3 Issues ($238 Value!)
3) Weekly Marketplace: Exceptional Products and Services
4) Article: Scratch-Free Palming (for our Palm enthusiast readers)
 
If you have an informative article that you would like us to feature, please email your article to editor@whatuseek.com. If we use your article, a link to your web site will be featured as well.
 
 
 
1) HOW FREE GIVE AWAYS INCREASE PROFITS 
 
Increase Profits By Giving Away Something For Free
 
What are you giving away for free at your web site? If your answer is NOTHING... then you had better rethink your web strategy. Every site needs a "hook" to get people to visit in the first place, and that "hook" needs to get those people to return to the site on a regular basis. In other words, you want your visitors to "get hooked" on what your web site has to offer.
 
Question:
What can you give away for free that will keep people coming back?
 
Answer:
(note - We will give you some suggestions to get your creative juices flowing, but don't limit yourself to our suggestions only.)
 
*Give away free information: As an expert in your field, write compelling, informative reports that will be of value to your visitors. If you give away GREAT NEED TO KNOW INFO, you will keep them coming back.
 
There is a big difference between an informative article and a sales pitch. Your visitors know the difference, make sure that you do too.
 
Each week after you update your web site with your new article or report, submit the URL of your new article to all the major search engines and make sure to keep those articles online. Depending on the search phrase used, your page just may come up in the search results and bring in new traffic daily.
 
*Give away a free service that your visitors actually need. Example, free web based email service to make your site "more sticky" and keep your visitors coming back. Everytime your visitors need to check or send their email, they have to visit your web site to log in to their account(s). The return traffic you can receive from offering this type of service may astound you. If you have a free web based email account that you use on a daily basis, for personal or business use, you already know that this free service keeps you coming back.
 
There are many different email services to choose from. Some charge a set up fee (allowing you to keep 50% of the ad revenue) while other services will give you a cobranded web based email service for free, and the service keeps 100% of the ad revenue. If you are on a limited budget and cannot afford to spend $5000 to set up a private label email service in which you keep 50% of the banner ad revenue, then go with the free service.
 
 
Question:
What are the benefits of repeat visitors?
 
Answer:
* You are developing a relationship with your visitors.
* You get multiple chances to make the sale. 
* By providing NEED TO KNOW INFO to your repeat visitors or by providing a valuable service for free, you can earn the trust of your visitors. If your visitors TRUST you and the advice you give, or rely on the free service you provide, you will increase your chances of making the sale.
 
 
BOTTOM LINE.........
You visit two separate web sites, each offering the same services or products. SITE A offers you a FREE VALUE ADDED service/product just for visiting, while SITE B offers you nothing for free. You aren't quite ready to make the purchase yet, but decide to use the FREE VALUE ADDED service/product from SITE A. You find yourself using the FREE VALUE ADDED service/product from SITE A on a regular basis.
 
When you are ready to make the purchase... who will you buy from? SITE A or SITE B?
 
 
2) CONTEST: Find the ad that is listed twice in the WEEKLY MARKETPLACE section and email a copy of that ad to contest@whatUseek.com (this is your entry). If we pick your entry, you will receive a 3-issue classified ad package for FREE (a $238 value!). Winners picked each week, so send in your entry today!
 
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3) WEEKLY MARKETPLACE
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Excellent customer service
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Increase traffic!
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*________ A word from our sponsor - start ________*
 
I N T R A S E A R C H
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3 MINUTES TO SET UP
 
You can customize the intraSearch results pages to match the current look and feel of your site, and you will be able to view the following stats:
* number of visitors that performed an intraSearch on your site
* what the top keywords that people were searching for on your site
* what queries provided no results
* visitor stats and much more
 
http://intra.whatUseek.com/?synd=weekly&chan=23
 
*_________ A word from our sponsor - end _________*
 
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4) SCRATCH-FREE PALMING
 
If you, like me, are a longtime PDA user, then you've at least once or twice felt the absolute horror of a piece of grit lodging itself between your stylus tip and the screen whilst writing, followed by the faint screechie sound and dragging feel of a scratch being permanently etched into your screen. The horror!
 
The solution sounds simple, right? Just place a clear plastic film over the screen and, voila, screen protection. But it ain't that easy, folks. I've tried several different solutions, but found only one that works: 
Concept Kitchen's WriteRights (http://www.conceptkitchen.com).
 
I tried a product that simply slid between the screen bezel and the screen. Well, an air gap--however thin--seemed to form between this overlay and the screen's surface. Ergo, screen sensitivity suffered a major blow. This gap also allowed particles of dust to sneak in periodically which was, at the very least, irritating to look at and deal with.
 
I tried different clear tapes and overhead transparency films. They either hampered screen sensitivity too much or became clouded with scratches way too easily.
 
Even Concept Kitchen's first generation WriteRights left much to be desired. In hot weather, they would get downright soft, resulting in a high-drag feel when using a stylus. They were also prone to scratches and highly reflective.
 
A few key refinements and couple of generations later, however, and Concept Kitchen got it right. Very right. The latest WriteRights are far more resistant to scratching, glare-resistant, and even have a slight surface texture to create a less glassy, slippery feel when writing.
 
Let me sum up the latest generation WriteRights by covering the pros and cons:
 
Pros: Scratch protection; adhesive backing; glare-resistance; scratch protection; durability; nice texture; did I mention SCRATCH PROTECTION?
 
Cons: Affects contrast slightly; requires a bit of patience to install; a bit expensive at $27.99(US) for 12.
 
I *very highly* recommend WriteRights for Palm owners (or any owners of virtually any other PDA for that matter). They'll spare you the horror of a scratched screen.
 
NOTE: Visit Concept Kitchen's Web site (http://www.conceptkitchen.com/) to see if they make a version for your particular PDA.
 
whatUseek Corp. is in no way affiliated with Concept Kitchen.
 
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The whatUseek Weekly Ad Rates:
 
Run your classified ad in one issue of The whatUseek Weekly Ezine. If you are on a limited budget and need a quick boost in sales, this is the right package for you!
 
1 issue - US $ 88.00 (sent to 80,000 subscribers)
 
3 issues - US $ 238.00 (sent to 80,000 subscribers)
 
6 issues - US $ 440.00 (sent to 80,000 subscribers)
 
TOP SPONSOR POSITION
1 issue - US $ 606.00 (sent to 80,000 subscribers)
 
SECOND SPONSOR POSITION
1 issue - US $ 440.00 (sent to 80,000 subscribers)
 
VISIT NOW: http://weekly.whatuseek.com/buyad.shtml today to reserve a space for your classified ad today! Direct questions to buyad@whatuseek.com
 
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Published weekly by subscription only.
Read by intelligent web marketers.
 
If you have an informative article that you would like to share, please email your article to editor@whatuseek.com . If we use your article, you will get great exposure and a link to your site.
 
Have a great week!
 
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