Will Your Site Survive The Crash Test?
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whatUseek Weekly Contents
1) Article: Crash Testing Your Web Site
2) Contest: Enter To Win - Your Ad In 3 Issues ($238 Value!)
3) Weekly Marketplace: Exceptional Products and Services
4) Article: How To Reach Your Goals On The Internet
If you have an informative article that you would like us to feature, please email your article to editor@whatuseek.com. If we use your article, a link to your web site will be featured as well.
1) CRASH TESTING YOUR WEBSITE COULD SAVE YOU MONEY!
Has your site been crash tested? Are you absolutely certain that everything on your site works properly?
We recently had the following unfortunate experience. After focusing heavily on marketing, we launched a new marketing campaign. Soon we had an irate email. A gentleman pointed out he could not get the free download nor could he place an order. We had already received orders, so we were just about to dismiss this as the writings of a computer illiterate, who probably had trouble turning the thing on, when we decided to check it out.
To my horror he was right! We have two identical sites, with different domain names, and I had just spent a small fortune promoting one of them, to find it was not possible to place an order! It took only a few minutes to find the problem - wrong links to the order page. I had checked this before, but somehow the page was subsequently changed and uploaded. He later informed me that the free download was not downloading, despite a free bonus (a "thankyou" for bringing it to my attention) that had downloaded perfectly well.
We tried and again, he was right! We couldn't see the problem, so we just uploaded a "fresh" version, and it worked. I don't even want to think about how many customers we might have lost as most people will just abandon your site, rather than take the time to let you know something is wrong. This chap could have saved us a fortune, so I sent him a free bonus! He was as pleased as punch, and I was grateful that someone out there took the time to point the problems out. He is my best customer. He didn't purchase anything, but he saved me from losing dozens of potential customers, who would simply "surf" elsewhere when things didn't work.
So, always:
1)Test that everything on your site works/loads properly.
2)Test everything works after making any changes, however small the changes may be.
3)Test all downloads thoroughly. Things can happen that you may never know about. Such as problems with your ISP's server, corrupted data, etc.
4)Run test orders to make sure that your shopping cart and credit card processing systems function properly.
5)Check the load time of your site, over a normal phone line. You may have a high speed connection, but most people are still connected via regular phone lines. They will go elsewhere if it takes 30 seconds to load your index page.
6)Check all the above, on different computers and browsers. Does your site look and function as it should?
7)Encourage your customers to report faults and reward them for their feedback!
There are may choices out there, so don't give visitors an excuse to go elsewhere. Make sure everything on your site works. Test everything, then test everything again!
Robin Porter
CEO RP Associates
RP Associates presents the Internet Marketing Wizards: the tricks, tips & techniques of those who have made their fortunes online, are now revealed at http://www.theinternetmarketingwizards.com/index.htm?art10
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2) CONTEST: Find the ad that is listed twice in the WEEKLY MARKETPLACE section and email a copy of that ad to contest@whatUseek.com (this is your entry). If we pick your entry, you will receive a 3-issue classified ad package for FREE (a $238 value!). Winners picked each week, so send in your entry today!
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3) WEEKLY MARKETPLACE
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4) HOW TO REACH YOUR GOALS ON THE INTERNET
Have you ever experienced the feeling that you're totally overwhelmed by life----on and off the Internet?
I have and it's totally frustrating,my real "Brick and Mortar" life suffers because I'm on the Internet promoting my web site. The time flies by so fast that it's truly scary.
I can say to myself that I'm only going on-line for just an hour and by the time I get off the net it's been six hours or more. I sit there in front of my computer and wonder, "What did I accomplish?" I'm afraid to say that usually the answer is, "NOTHING!"
<> Does the Internet affect your real life?
You bet it does! I've found that the more time I spend on the Internet the less time I have to devote to the really important things in life. Some things that come to mind are, Family, friends, time to read a good book or just time to live life in general.
As Internet Marketers we all want the Internet to improve our lives, not make it more complicated!
<> It doesn't have to be that way.
The answer lies in the "Brick and Mortar" business world. All successful real world business's have a written business plan. It usually details the owner's financial goals, operating hours, ad budget, etc. The owner follows the business plan to achieve their business and personal goals. They don't work 24/7 to do what they planned.
<> The solution.
Just because our store is located on the Internet doesn't mean that we should ignore the real world concept of having a business plan to achieve our business and personal goals. We all need to have a written plan to follow, although it doesn't have to be hundreds of pages in length, it MUST be written down.
<> Two simple forms to use.
Form 1. My goals for my Internet Marketing.
Why am I marketing on the Internet? (If you don't know your "WHY" then the "HOW" doesn't matter!)
The things that I would like my Internet Marketing to give me: list your top 5 goals
(i.e., retirement fund, mortgage payment, new car.)
Then list your Financial goals.
My 6 MO. goal.--$$$ per month_______
My 1 year goal--$$$ per month_______
My 2 year goal--$$$ per month_______
Then at the bottom, sign your name and date it. This will make it a contract with yourself.
Form 2. My Internet store hours.
On this form list the days of the week, and after each day list the number of hours you will work and the times. Be specific.
After you have completed the forms post them in a spot in your office where they are in line of sight while your working on your computer. They will serve as a reminder of your business plan and that you have other important things to do.
If you plan for success, then work your plan... you WILL succeed!
Visit Dave's Web site to subscribe to his free newsletter
<http://www.moremoney.twoffice.com>
Learn how to "Sell Your Knowledge " on the Internet.
<http://myks.sitesell.com/anysite.html>
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If you have an informative article that you would like to share, please email your article to editor@whatuseek.com . If we use your article, you will get great exposure and a link to your site.
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