Ad Writer's Tips And Tricks
whatUseek Weekly Contents
1) Article: Ad Writer's Tips And Tricks
2) Contest: Enter To Win - Your Ad In 3 Issues ($119 Value!)
3) Weekly Marketplace: Exceptional Products and Services
4) Article: The Magic Of Compounding
If you have an informative article that you would like us to feature, please email your article to editor@whatuseek.com. If we use your article, a link to your web site will be featured as well.
1) AD WRITER'S TIPS AND TRICKS
By Robert Olson
We all work hard to write that hot prospect pulling ad but many times we get little or no response at all. Publishers take alot of heat when it comes to this problem. Just the other day I listened as an ezine publisher told a story of a guy who wanted all his money back when his ad didn't pull. Should the publisher give a refund?
For many years I was an advertising consultant in the mail order industry. I heard so many people complain about how bad so and so publication was and how it didn't pull any or very few responses. Sometimes, people never consider that their ad may have been to blame for the outcome. As advertisers, we need to shoulder the responsiblity. We need to understand that to write ads that pull, means learning another profession or at least learning the bare basics so our advertising is not in vain. Read on and you can discover the ad writer's formula used for decades by successful copywriters.
First, think about words for a moment. Think about how powerful they can be. Words.... so powerful they can cause people to fight or a whole country to go to war. Words make us laugh and they can make us cry but they can also make people buy! Ads written with a proven formula and with the right words can pull responses like crazy. If the ad is in a place where it can be read for years, the responses will just keep coming. One of my best ads was placed in mail order publications back in 1993 and today I still get responses to that particular ad everyday! Here is that ad:
Save up to 50% on Groceries!
Plus Earn Thousands of $$$'s
Helping Others Save!
Write or call today!
This ad was written using the basic formula that most copywriters use. The fact is that anyone can use this formula and when you, you will see measurable results. Here is the formula:
attract - Attention
generate - Interest
stimulate - Desire
ask for - Action
When people are scanning ads, and their eyes move across your ad, you only have a few seconds if that to capture their attention. The first objective is to write a headline that can attract the reader's Attention. This is the first step of the four part formula for writing successful ads. You want it to be your ad that grabs the reader's attention. You may have to write pages of different headlines to get one that stands out from the rest but this is really a small price to make the difference between success and failure.
Start by writing down the main benefit of your product or service. A benefit is something that fills a need in the reader's life. It may be more money or better health. It maybe a service that saves valuable time or just makes life easier in some way. When you know what your main benefit is, start writing headlines using power words to emphasize and magnify your main benefit. Before you begin, it would be wise to read ads for the purpose of learning to write ads. You will start to see the big differences between ads.... from the bland to the downright compelling! One person might write 'Eggs for Sale' but the next person may make his eggs sound so much better even if the eggs are identical! 'Farm Fresh Eggs for Sale!' Now don't those eggs sound much better?
Once you have a headline that you feel can get the reader's attention, your next job is to develop 'Interest and Desire'. As with most ads, you will have to do this with a limited amount of words so don't waste them! The reader of your ad should be persuaded that what you offer will solve one of their problems. Let them know that your Herbal Pain Relief Formula really will give them a pain free life once again! Use power words to emphasize the benefits they will get if they respond to your ad. Solve one of the reader's problems with words and your are just about there!
One of the biggest mistakes made by ad writers is when they fail to ask the reader to take 'action'. If you have a Herbal Pain Formula website, you might close the ad by writing 'To End Your Pain - Click Here!' If you want the person to respond by email, by phone or to write to you, tell them how to respond. If you don't tell them to respond they probably won't! Here is how an ad for a herbal pain formula might read:
Live Pain Free!
New Herbal Formula with
Pain Free Guarantee!
To End Your Pain - Click Here Now!
Ad writing or copywriting is an art and you can't learn it all from any one article. But if you will seek out the information and spend some time at developing this art, you can see a difference in your response rates. With time, you may even write an award winner that could pull for years to come!
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About the author:
Robert Olson publishes FreeWebPromote a tutorial based newsletter for internet beginners. Visit our site and place your ads for Free on 3900 High Traffic websites with one click. Plus get Free Software that Remembers Passwords and all your personal info - Fills out internet forms for you! Click Here Now!
http://freeyellow.com/members8/
freewebpromote/rates.htm
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2) CONTEST: Find the ad that is listed twice in the WEEKLY MARKETPLACE section and email a copy of that ad to contest@whatUseek.com (this is your entry). If we pick your entry, you will receive a 3 issue classified ad package for FREE (a $119 value!). Winners picked each week, so
send in your entry today!
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The whatUseek Weekly Ad Rates:
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4) THE MAGIC OF COMPOUNDING
By Richard C. Stoyeck
Some of you know about this, some of you don't. Either way I'm going to put radically different slants on this concept. As you read what follows, I want you to keep certain ideas in your mind. I also suggest you read the following not one time, but several times. If you have children, print this and give it to them to read. If they master this, they will become rich. If they don't, it is the difference between being the entrepreneur and the worker drawing a paycheck.
The first idea to remember is that computers are composed of both hardware and software. The software can be changed. The hardware is something you live with, until you're ready to throw it out and buy another computer. The analogy I want to use for a computer is a human being. The hardware is our bodies and our minds. What we have to start out with is what we live with. If you are destined to grow to be six feet tall, you are not going to change that and become seven feet tall. You live with it.
Our minds are both hardwired and softwired. We can change the software. How we think about things, our prejudices, our attitudes, and our mindsets, this can all be changed and worked with. Certain things can not be change. You either have a gift for mathematics and languages or you don't. Certainly whatever level of gift you have can be augmented and worked with, but if you don't have Einstein's gift for math, that's just the way it is.
Now what does this have to do with the magic of compounding? And what is the magic of compounding by the way. The magic of compounding very simply is the difference between an arithmetic progression and a geometric progression.
The arithmetic progression goes like this:
2,4,6,8,10,12,14
The geometric progression or an exponential progression likes this:
2,4,16,32,64
The difference is everything in investing. When I am done, you will truly understand the magic of compounding, you will become a believer in it, and you will astound all your friends.
The reason why I talked about the computer analogy is because I believe as human beings we are hardwired in our brains. Our brains compel us to think about progressions as being simple arithmetic ones. An arithmetic progression is simple. You know 2,4,6,8,10, or 3,6,9,12,15. I also believe that Warren Buffet is hardwired to think geometrically. That is why he is the world's greatest investor.
So let's put it together. Now, I want you and your children to solve the following puzzle. What would you rather have someone give you; a million dollars, or a penny a day and the right to have that penny doubled every day for a month The answer appears at the end of this article under PUZZLE. You can scroll to it now or read it later. I suggest you scroll now and then continue with this narrative.
I'm assuming you looked at the answer. Amazing, is it not? This is why the wealthiest guy I know who is a member of the Forbes 400, has always told me," One of the dumbest things you can do with money is spend it." He puts everything into investments. Where he makes his mistake is he does not live a balanced life.
In the section on e-mails I have received, there is an e-mail from Oscar B. in Dayton, Ohio. Oscar must have several billion dollars in cash by now. He also drove a 20-year-old station wagon when I knew him. He could afford to buy 5 % of General Motors and he's driving a 20-year-old station wagon. It shows how he values money. At the same time, this behavior does not lead to a balanced life.
Have you ever noticed how mutual funds that have been around for decades tell you the following? If you had placed $ 10,000 with us in 1981, you would have $ 96,000 today. It's no big deal. It's the magic of compounding, not the magic of their thinking. Or they will say; assuming dividends and capital gains are re-invested. This is lunacy. People have to pay taxes; they can't pay taxes with capital gains. They have to pay taxes with cash. This is why mutual funds lie when they give you their returns. Every one of them assumes you re-invest the dividends and capital gains. Where are you supposed to get the cash from to pay your tax bill if not from the capital gains themselves, thus lessening your re-investment.
Now, back to Warren Buffet. He is the most successful investor in the world because he believes in the magic of compounding with all his heart. He also executes on the concept. I am going to get these numbers wrong, but it doesn 't matter, you'll get the concept. I'm doing the numbers from memory. Buffet started a partnership way back when. He had a number of limited partners invest with him and he took a percentage of the gains. In the late 60s, early 1970's he terminated the partnership with his famous letter, "When you no longer understand the way the game is played, it's time to leave the game." I'm paraphrasing, even though it's in quotes.
In 1974, when the bear market bottomed, it might have been early 1975, he started another raise. Then came Berkshire Hathaway. Buffet took about $ 100 million out of that first partnership for himself. So he was working with $100 million, keep that in mind.
Do you know the rule of 72? If you don't you should memorize it. It's easy to work with. If you get a 12% return on your money and you want to know how long it will take for your money to double, it's simple. Take 72 and divide by 12. The answer is 6 years. If you get 6% on your money, it's 72 divided by 6 or 12 years. If you get 9 % on your money, it's 72 divided by 9 or 8 years. Buffet since the 1970's has been getting a compounded (remember that means exponential) growth rate of about 22 to 24 %. That means 72 divided by 22 is 3.27 years, or he doubles his money every 3 years and 4 months.
Since he's at it about 25 years with that hundred million he had to play with, that means he's doubled his original $100 million about seven times. Remember 25 years dividend by a double every 3 years and 4 months ( 25 divided by 3.4 = 7.69). Let's go with seven doubles. Remember he's not making 7 times his money with the $ 100 million (that would be an arithmetic progression) he's making seven doubles (a geometric or compounded progression).
Let's show the difference.
Warren Buffet's Geometric Progression
Starting Dollar Amount: 100 million
Time Periods Involved: 7 times (3 year 4 month periods)
Period Compounded (Exponential $)
0 starting point $100,000,000
1 3 years 4months later $200,000,000
2 6 years 8months later $400,000,000
3 10 years 8 months later $800,000,000
4 13 years 4 months later $1,600,000,000
5 16 years 8 months later $3,200,000,000
6 20 years later $6,400,000,000
7 23 years 4 months later $12,800,000,000
Buffet I believe is worth about $ 15 billion, it could be $20 billion at this point. It does not matter. He is somewhere in his eighth double. This is the magic of compounding.
You'll also notice he never sells. That means his money is doubling every three years four months with no tax consequences. He gets taxed when he sells, only when he sells. The money compounds until he dies and then it's at a capital gain rate in the far, distant future. He could not sell if he wanted to. Emotionally, he can't bring himself to stop the compounding effect.
Teach your children this technique and you will have very rich children. In stocks I show you how to make money at the bottom, by buying depressed securities that are going to go right back, thus you make a fortune as they rocket off the bottom. In the future I will also show you how to make money with the Warren Buffet concept or classical Graham and Dodd analysis. In the mean time good luck with understanding the magic of compounding and good luck with stocksatbottom.com.
PUZZLE Answer
On the one hand: On the other hand:
$ 1,000,000 Day Amount
1 $ .01
2 $ .02
3 $ .04
4 $ .08
5 $ .16
6 $ .32
7 $ .64
8 $ 1.28
He folks, it's day eight and I am up to $ 1.28. I only have a month; maybe I am better off by taking the one shot deal, a million dollars. Let's see what happens:
Day Amount
9 $ 2.56
10 $ 5.12
11 $ 10.24
12 $ 20.48
13 $ 40.96
14 $ 81.82
15 $ 163.84
16 $ 327.68
17 $ 655.36
18 $ 1,310.72
19 $ 2,621.44
20 $ 5,242.88
By the way, did any of you ask me what month of the year we're in? Is it February with 28 days, or leap year with 29 days, or September with 30 days, or October with 31 days? You should realize in your mind, it's going to make a difference. Do you want the million dollars, ask your kids by the way? Which would they choose?
Let's continue:
Day Amount
21 $ 10485.76
22 $ 20,971.52
23 $ 41,943.04
24 $ 83,886.08
25 $ 167,772.16
26 $ 335,544.32
27 $ 671,088.64
28 $ 1,342,177.28
29 $ 2,684,354.56
30 $ 5,368,709.12
31 $10,737,418.24
Leap year compounding wins, if I give you October with 30 days, you make over $5,000,000. With December, it's over $10,000,000. I have never met the child, who didn't leap for the $ 1,000,000 on day one. This is because we think arithmetically, not exponentially. Start thinking exponentially, MAKE MONEY NOW.
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About the author:
Article submitted by Mike@stocksatbottom.com
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The whatUseek Weekly Ad Rates:
Run your classified ad in one issue of The whatUseek Weekly Ezine. If you are on a limited budget and need a quick boost in sales, this is the right package for you!
1 issue - US $ 44.00
3 issues - US $ 119.00
6 issues - US $ 220.00
TOP SPONSOR POSITION
1 issue - US $ 303.00
SECOND SPONSOR POSITION
1 issue - US $ 220.00
VISIT NOW: http://weekly.whatuseek.com/buyad.shtml today to reserve a space for your classified ad today! Direct questions to buyad@whatuseek.com.
________________________________________
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Read by intelligent web marketers.
If you have an informative article that you would like to share, please email your article to editor@whatuseek.com . If we use your article, you will get great exposure and a link to your site.
Have a great week!
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