Why Do 20% Of Your Clients Take Up 80% Of Your Time?
EDITOR'S NOTES:
Take a moment to scan this week's contents. The 10 minutes you take to read this week's issue may be the best investment you will make all week.
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whatUseek Weekly Contents
1) Article: Are You Prepared For This Disaster?
2) Contest: Enter To Win - Your Ad In 3 Issues ($238 Value!)
3) Weekly Marketplace: Exceptional Products and Services
4) Article: Why Do 20% Of Your Customers Take Up 80% Of Your Time
If you have an informative article that you would like us to feature, please email your article to editor@whatuseek.com. If we use your article, a link to your web site will be featured as well.
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1) ARE YOU PREPARED FOR THIS DISASTER?
The majority of us rely on our computers for just about everything. My partners and I operate all web based businesses, that actually show a profit each year (surprise! surprise!), so needless to say our livelihoods depend on our computers and our web servers. Take it one step further, and you will realize that our families also depend on our computers, as their lives are directly affected by our ability to operate our online businesses.
Just think of everything you keep stored up in your computer.
*email (possibly years worth of email)
*contact information (personal/business) I have approximately 500 contacts in my Outlook program.
*schedules
*task lists
*reports
*plans
*accounting data
*banking information
*client data
*web site projects
This list goes on and on. Now ask yourself this question:
If I lost all of this information today due to a hard drive failure, theft, fire, tornado, flood, etc., what would happen to my business, to me, and to my family? Are you prepared for this disaster?
Answer this question honestly.
If you are prepared for this worst case scenario, congratulations! You can stop reading here, and skip down to the next article. Go ahead, you've earned it. 8-)
If you are not prepared, then read on.
I don't know about you, but Murphy's Law applies to me. Whatever can go wrong, will. Knowing this, it only makes sense to back up all of my DATA on my computers and web servers. When was the last time you backed up your data?
If you don't have a back up drive such as an Iomega Ditto Drive that will back up EVERYTHING on your computer (programs and data), that's okay. You should still back up all of your data files. You can always reinstall programs, but without all your data files, where will you be? For example, I use Microsoft Money 98. If my computer was stolen, I could reinstall Microsoft Money 98 on my new computer AND use my back up data files with all of my checking account information. Without the back up data files, the program itself is useless to me.
Hint: In your C drive, create a file folder called DATA ONLY. In this DATA ONLY folder, create folders for the programs you use.
Within these subfolders, place all the data files you use. In other words, when you use a program, save your work to the appropriate DATA ONLY file folder.
EXAMPLE:
C:
DATA ONLY (folder)
microsoft money (folder)
mymoney.datafile
quickbooks pro (folder)
quickbooks pro.datafile
microsoft word (folder)
word.datafiles
microsoft excel (folder)
excel.datafiles
Each day, back up the DATA ONLY folder and all of the contents on an external disk. I suggest that you use a zip drive, super disk, or any 100+MB storage media. This way you only have to deal with one or two disks. Store the back up disks in safe place, and should Murphy's Law apply to you, you will be prepared.
Remember, you can always reinstall the programs with the installation disks or cd roms you used to install the programs on your computer in the first place. So don't worry about backing up the programs. Programs take up a lot of space and backing them up will take a lot of time. Just remember, when it comes down to it... it's all about the data files.
Block out one hour of your time today and make this happen. If you don't take action and protect yourself today, tomorrow you may wish you had taken my advice.
2) CONTEST: Find the ad that is listed twice in the WEEKLY MARKETPLACE section and email a copy of that ad to contest@whatUseek.com (this is your entry). If we pick your entry, you will receive a 3-issue classified ad package for FREE (a $238 value!). Winners picked each week, so send in your entry today!
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3) WEEKLY MARKETPLACE
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*_________ A word from our sponsor - end _________*
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4) WHY DO 20% OF YOUR CLIENTS TAKE UP 80% OF YOUR TIME?
Most of you have heard of the 80/20 rule. This is where 20% of your clients take up 80% of your time.
This can get frustrating, especially if you have a low profit margin per client. If you spend 10 hours providing customer support to one client, and your profit is only $50 for that client, do the math and figure out how much that client paid you for your time.
To drastically cut down the time you spend on customer service and support, you must provide a way for your clients to help themselves.
1. Create a detailed manual, or a searchable online help section within your web site. (Use intraSearch to make your help section searchable.)
2. Create a detailed and searchable FAQ section (frequently asked questions). Log down the questions your clients ask, along with the answers you provide. Each day, add any new questions and answers to your FAQ section.
BOTTOM LINE:
You can spend 10 hours creating your FAQ and online help section that will benefit all of your clients and save you countless hours in customer support each day.
OR
You can continue to let 20% of your clients take up 80% of your time.
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Direct questions to buyad@whatuseek.com
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Published weekly by subscription only.
Read by intelligent web marketers.
If you have an informative article that you would like to share, please email your article to editor@whatuseek.com . If we use your article, you will get great exposure and a link to your site.
Have a great week!
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