Do You Know The 5 Secrets Of A Successful Web Site?
EDITOR'S NOTES:
How to make the most of the information we provide you:
Each week when you receive your new issue of the whatUseek Weekly, take a moment to scan the table of contents. The information you skip over may be the crucial information you need to pass your competitors. So invest the 15 seconds each week to scan the table of contents - and it could pay off BIG!
Don't have time to read the whatUseek Weekly now? Print it now, and read it later when you're having lunch, or in between appointments, or sitting in a taxi, limo or subway.
_________________________________
whatUseek Weekly Contents
1) Article: 5 Secrets Of A Successful Web Site
2) Contest: Enter To Win - Your Ad In 3 Issues ($119 Value!)
3) Weekly Marketplace: Exceptional Products and Services
4) Article: Are You Forgetting Your Own Free Advertising?
5) Article: Health - Is There A Permanent Solution To Weight Loss?
If you have an informative article that you would like us to feature, please email your article to editor@whatuseek.com. If we use your article, a link to your web site will be featured as well.
1) 5 SECRETS OF A SUCCESSFUL WEB SITE
By Paul Heitmeyer
When it comes to using the Internet as a marketing tool, the objective is to maximize your exposure while minimizing costs. But developing a useful online presence isn't as hard as it may seem. According to Paul Heitmeyer, a web development expert and VP of Business Development at FUSION Interactive Media in Scottsdale, a great web site is the simply the result of logic and creativity correctly applied.
Here are the 5 most important things you should do to maximize your online presence:
1. Represent your brand-Your web site should represent your brand. Images must be sharp, navigation intuitive. Everything about your site -- right down to the colors and fonts -- must invoke specific feelings and demonstrate certain characteristics about your business. For example; a luxury car manufacturer must make their site elegant, beautiful, and flawless. A technology firm must make their site appear high-tech, modern, and functional. Because this is what their brand represents. This is what their clients want to see.
2. Know your target audience-To leverage your investment in an online solution, you need to ask yourself some questions: Are you selling services, products, or both? Who is your audience? New prospects, existing customers, or both? How comfortable are they with technology? What do they really need from you? What new services does the Web make possible that would benefit your customers? How are you doing a good job of serving them now? Where are you failing? What is your competition doing in this area? Why is your service or product better than your competition?
3. Put your customer's needs first-The bottom line is your customers needs. Nothing else matters. Because if their needs aren't met, they will take their business to someone else. Make it easy for your customers to get what they need from your web site. That means posting information about your industry in general and about your products, services, procedures, and policies in particular. It may be helpful to "layer" information so that a few clicks take the visitor from overviews to in-depth specifications. A well-designed online solution will help you meet your customer's needs along the entire sales cycle (Awareness, Product/Service Knowledge, Consideration, Conversion, Post-Sale Service and Support).
4. Complement your existing promotional materials-Your site should be congruent with your existing advertising and marketing materials. To do otherwise invites confusion and reduces the impact of your online presence. Make sure that you incorporate the key elements of your visual identity into your web site. Behavioral experts inform us that a person needs to see your brand name nine times before you are familiar enough to do business with. Maximize your branding effect by using similar fonts, logos, and colors online.
5. Communicate your unique selling position effectively-What is the primary benefit your business offers that differentiates you from your competition? Think about it. That benefit should be the focus of most of your marketing communications, and will be key in developing an attractive and informative web site you can leverage to YOUR competitive advantage.
-----------------------------------
About the author:
Paul Heitmeyer is VP of Business Development for FUSION Interactive Media in Scottsdale AZ, and can be reached at their web site @ http://www.fusioninteractive.com, via telephone @ 800.707.6437 / 480.830.7147, or via email at paulh@fusioninteractive.com.
---------------------------------
_________________________________
*________ A word from our sponsor - start ________*
SUPER WEB HOSTING AT A SUPER PRICE
http://superhost.com
$55/month for your own Virtual Server
FRONTPAGE 2000 EXTENSIONS
UNLIMITED TRAFFIC
NO ADDITIONAL BANDWIDTH USAGE CHARGES
MULTIPLE OC3 AND DS3 LINES
#1 Great customer service (friendly, courteous, and very knowledgeable)
#2 You get your own Virtual Server (the same as having your own physical server, and better than just virtual hosting)
#3 You can subhost multiple domains on your Virtual Server (subhost your own domains or subhost for others and charge them)
Quotes from our clients:
"The people at SUPERHOST.COM are great to work with."
"I'd be happy to tell anyone that asked what I think of your great service"
http://superhost.com
*_________ A word from our sponsor - end ________*
_________________________________
2) CONTEST: Find the ad that is listed twice in the WEEKLY MARKETPLACE section and email a copy of that ad to contest@whatUseek.com (this is your entry). If we pick your entry, you will receive a 3 issue classified ad package for FREE (a $119 value!). Winners picked each week, so send in your entry today!
_________________________________
3) WEEKLY MARKETPLACE
-----------------------------------
SUPERHOST - SUPER WEB HOSTING SOLUTION FOR YOUR BUSINESS
No bandwidth limits
Multiple domain hosting on your virtual server
Excellent customer service
VISIT NOW: http://superhost.com
********************
Add a professional-level search engine to you web site in five minutes or less.
whatUseek intraSearch site search engine is FREE!
Know who your web site visitors are and what they're looking for.
Customize the look, feel and search results of you site's search engine.
VISIT NOW: http://www.whatuseek.com/intraSearch
********************
YOUR CLASSIFIED AD HERE!
Affordable advertising for your business!
Increase traffic!
Your ad sent to 40,000 subscribers for only $44
********************
SUPERHOST - SUPER WEB HOSTING SOLUTION FOR YOUR BUSINESS
No bandwidth limits
Multiple domain hosting on your virtual server
Excellent customer service
VISIT NOW: http://superhost.com
********************
The whatUseek Weekly Ad Rates:
Run your classified ad in one issue of The whatUseek Weekly Ezine.
If you are on a limited budget and need a quick boost in sales, this is the right package for you!
1 issue - US $ 44.00
3 issues - US $ 119.00
6 issues - US $ 220.00
TOP SPONSOR POSITION
1 issue - US $ 303.00
SECOND SPONSOR POSITION
1 issue - US $ 220.00
VISIT NOW: http://weekly.whatuseek.com/buyad.shtml today to reserve a space for your classified ad today!
Direct questions to buyad@whatuseek.com.
_________________________________
4) ARE YOU FORGETTING YOUR OWN FREE ADVERTISING?
By Joe Reinbold
I receive hundreds of emails everyday. It amazes me just how many messages I receive from individuals sending for information, asking questions or sending their offers that don't have a signature file attached. A signature file is a simple file made up to be attached to every email you send out. In 90% percent of the email programs out there, the program will attach this file automatically to all your outgoing messages once you make one up.
Here's what a simple signature file can look like:
-----------------------------------
The Entrepreneur's Home Business Link - A resource for the home based entrepreneur. Free resources, weekly newsletter monthly drawings for advertising and more! http://www.homebizlink.com/
-----------------------------------
I am not sure what email program you use, I use Eudora Pro, but most will work the same way.
Why use a signature file? Well, the name of the game, whether you are selling services, products, or involved in network marketing, is to Promote, Promote, Promote. If you send out 50 emails today, that's 50 ads (through your signature file) that you sent out. How much did it cost you? Zip!! Where can you get a better deal than that? A signature file can be written for your newsletter if you have one, a simple reference to your web site, an ad for some associate program you are affiliated with, just about anything.
With Eudora I can set up as many signature files as I want and choose the one I want to use for a particular message. Or I might want to change them on a daily or weekly basis. Make them simple and not too long. AND - don't over do it! I receive some messages that have five or six signature files attached. That's a bit much! I believe one is enough. It looks professional and isn't overbearing.
When you prepare your email messages, you won't see the actual signature file on the message. It will be placed at the end of the message when you hit the send button and it will appear on the message at the receiving end. So there is one thing you want to make sure you do before using a signature file.
When you make the file up in your email program and save it, make sure you test it by sending yourself a message so that you know how the actual signature file looks. Sometimes lines of dashes or other characters come out longer in an email than they look when you prepare the actual file. You will also want to make sure to use a hard return at the end of each line in the file so it doesn't extend as one line across two screen lengths. Normally you should keep a line in an email message to about 65 characters so it fits neatly in most browser screens. I like to keep my signature files about 50 characters per line so it looks nice and neat. You want to make it appear professional, not one with lines and words wrapping to another line, etc.
So don't forget to get that advertising out every day on every message. It's FREE and it doesn't take that much work to prepare!
-----------------------------------
About the author:
Joe Reinbold, owner of The Entrepreneur's Home Business Link publishes a free weekly email newsletter "Home Income Quarterly E-dition" which is dedicated to assisting online marketers. For a free subscription just mailto:subscribe@homebizlink.com or visit his site at http://www.homebizlink.com
-----------------------------------
_________________________________
The whatUseek Weekly Ad Rates:
Run your classified ad in one issue of The whatUseek Weekly Ezine. If you are on a limited budget and need a quick boost in sales, this is the right package for you!
1 issue - US $ 44.00
3 issues - US $ 119.00
6 issues - US $ 220.00
TOP SPONSOR POSITION
1 issue - US $ 303.00
SECOND SPONSOR POSITION
1 issue - US $ 220.00
VISIT NOW: http://weekly.whatuseek.com/buyad.shtml today to reserve a space for your classified ad today!
Direct questions to buyad@whatuseek.com
_________________________________
5) IS THERE A PERMANENT SOLUTION TO WEIGHT LOSS?
By Alice Fountain
Through the utilization of natural herbal and vitamin nutrients, working together synergistically to put your body into an aerobic state. These nutrients of herbs and vitamins are the best way scientifically to activate your thermogenesis according to Dr. Rudolf Fritz Weiss, M.D. Thermogenesis is simply the burning of calories to allow your body to waste excess calories and obtain permanent fat weight loss.
Brown Fat, water electrolytes, and the lack of lean muscle are among the main reasons for being over weight.
Most dieters who achieve significant weight loss, lose far too much lean muscle body mass (muscle and body tissue). This lessened lean body mass lowers your metabolic rate, making it that much harder to keep fat off permanently, resulting in what is known as the "Yo-Yo Syndrome". Dr. James Hill's comments on obesity are that we need to reduce fat consumption without reducing calorie intake. Our daily fat gram intake should not exceed more than 20 to 25 grams a day depending on your body metabolism while consuming at least 1,400 calories depending on your life style, and if possible to exercise 3 times a week.
We all use herbs differently. Fine tuning your dosage is much easier with liquids. You will also benefit by absorbing the liquid immediately into your bloodstream, instead of waiting for a pill to break down.
Remember, Our health should be our first priority as far as maintaining an active lifestyle.
-----------------------------------
About the author:
Alice Fountain been through many seminars, universities, training, etc. regarding, herbs, vitamins, weight loss, living healthier and many others. For more information, visit her web site at http://www.askalice1.com/
-----------------------------------
_________________________________
The whatUseek Weekly Ad Rates:
Run your classified ad in one issue of The whatUseek Weekly Ezine. If you are on a limited budget and need a quick boost in sales, this is the right package for you!
1 issue - US $ 44.00
3 issues - US $ 119.00
6 issues - US $ 220.00
TOP SPONSOR POSITION
1 issue - US $ 303.00
SECOND SPONSOR POSITION
1 issue - US $ 220.00
VISIT NOW: http://weekly.whatuseek.com/buyad.shtml today to reserve a space for your classified ad today!
Direct questions to buyad@whatuseek.com
_________________________________
Published weekly by subscription only.
Read by intelligent web marketers.
If you have an informative article that you would like to share, please email your article to editor@whatuseek.com . If we use your article, you will get great exposure and a link to your site.
Have a great week!
|
|
|
|
|
|
|
| Recommended |
 |
|
|
